CVS Internal assesment Research Paper Example | Topics and Well Written Essays - 500 words

CVS Internal assesment - Research Paper ExampleThey create visual representations that direct the customers position in relation to clients tastes and the competing brands (Ranchhod & Gurau, 2007). A marketing strategy is a butt against in which an organization uses its limited resources to maximize its greatest opportunities with a hope to gain or obey a competitive advantage (Metcalfe & Warde, 2002). The CVS is a leader in pharmaceutical services industry. This happens through deliverance of customer prescriptions. The play along also helps customers to access medicines easily.CVS Caremark uses a number of marketing strategies to deal with its competitors. CVS Caremark is positioned in well-to-do locations to easy customer access. The company offers 24 hours service. These two strategies make CVS Caremarks products easy to access oddly for those who like frequent glossary shopping. The companys biggest challenge is high competition in the market environment (Dibb & Simkin, 2008). CVS Caremark is working towards winning customer trust, confidence and loyalty. The company is using the social media as a strong marketing tool. The company also gives customized offers from its local stores. CVS Caremark after reviewing its marketing strategies claimed that customers were more informed and concern in their healthcare products than ever.Walgreens was a relatively small company a few years ago. However, the company has undergone a transformation which has made it prosperous. Walgreens developed a desire to pay more attention to the call for of its clients. This was particularly done to the young mothers who had multiple children. This means the company was investing for more sales with these mothers in the coming days. The company also built strong internal relationships strategically. They included functional interdepartmental relationships. This is because the chief executive officer of the company believed that relationships and connections are necessar y for the entire company to