Analysis of French wine come-back fuels market scrap Essay

abstract of French wine come-back fuels market scrap - Essay ExampleIn terms of analysis of the authoritative situation and the recommendation for CCVF wine, the PEST analysis shows that the government of France and the other European Union governments are shoot created an environment that is conducive to the prosperity of the wine fermenting business in these countries. The peaceful environment in all the European Union States will hasten business transactions in the wine fashioning business. Also, the economic condition in France and the neighboring European Union member states shows that there is an economic slowdown because the crave for wine products has shifted to alternative products. Thus, there is an overstock of wine products in the wine basements and the grocery stores. Also, fanfare has plays a small part in the economic situation here. Thus, since there is no strong demand for wine products, the gross revenue growth in wine products has stymied in these European U nion places. Socially, the company has to intromit the different cultures and practices of current and prospective customers in countries around the world in their marketing strategy. The company has to raise its wine products in television, radio and newspapers infusing the local cultures and traditions in order to get not only the sales but also the hearts of the current and prospective customers. Technologically, the wine making process has been preserved by dint of the years. However, the marketing strategy then has been remaining stagnant and needs to change in order to restrain up with the competing products like beer, rhum and other spirits.